New Yuzhno-Sakhalinsk Airport - a modern and technological transport hub that reflects the importance of the Sakhalin Region on the map of Russia and the only island region of the country. The architectural project of the building and the adjacent territory was developed, inspired by the unique geographical location of Sakhalin, surrounded by the Sea of Okhotsk and the Sea of Japan.
The airport's corporate style reflects modern design trends. It also emphasizes the specifics of the island region, its geographical location and cultural heritage. The airport's corporate style creates a positive impression of the Sakhalin Region and Russia as a whole among travelers visiting the region.
Logo
- Geotag - a universal symbol of travel and new places.
- Wave - a symbol of the Sea of Okhotsk, washing the island of Sakhalin.
- Turquoise color - the color of cold and clean water.
- Bright orange color - the color of the rising sun, which can be seen here earlier than anywhere else in Russia.
Graphic language
- The geotag is played as the sun rising over the horizon against the backdrop of waves.
- The wave is turned into a dynamic graphic element that is repeated in different variations and directions.
- Geometric shapes are associated with the island shape of Sakhalin.
Iconography and navigation
- Minimalistic style of icons, easy to read and understand.
- Navigation in three languages: Russian, English and Japanese.
Brandbook
- A document containing all the rules and recommendations for using the corporate style.
- Examples of the use of corporate style in different situations: on the facade of the building, on tickets, on luggage tags, on staff uniforms, etc.